A Guide to Setting Up Facebook Pixel
What is Facebook Pixel? The Facebook pixel is a snippet of JavaScript or, in simpler words, a piece of code that you add to your website. It’s an analytical tool that helps you optimize ads and measure your Facebook ads’ conversion rate. Facebook Pixel also remarkets your product/service to anyone who has visited your page […]
The Ultimate Guide to Content Planning
Content planning comprises all the data-gathering functions and marketing assets required to achieve your goals. What is Content Planning? Everything from the basics of white paper writing and blogging, to engagement tracking and SEO research are functions of an effective content plan. A content plan is supposed to help you overcome your daily content marketing […]
Googlesite Links: A Comprehensive Guide
Whether you are new to the marketing field or are a professional, either way you must know the importance of navigating traffic to your website. A highly organic way to appear on the top of the Google search engine is through strong search engine rankings. You can either acquire the rankings by optimized SEO content […]
A Guide to Creating a Professional SEO Report in Google Data Studio
As more and more people are starting to look towards content marketing, the importance of SEO is increasing, and the competition for the best SEO tool is getting intense. A good SEO report requires a lot of research and analysis. There are many tools, built around the ranking factors on Google, out there to aid […]
Pendragon Announces New Book Launch with Precision Legal Marketing Co-founder
We’re thrilled to announce the launch of our new book. The aim of this helpful new book is to advise lawyers on how to get their firm to stand out from the crowd with proven techniques. Pendragon Consulting, together with Precision Legal Marketing, is thrilled to announce the launch of their new book Legal Marketing […]
Top Tools for Effectively Strategizing Your Content Marketing (2021)
With each passing day, more and more content marketing tools are appearing in the market. This is due to the rise in the number of people starting to create content. The Covid-19 outbreak and Work From Home becoming the new normal have encouraged more people to dive into the field. If you can create good […]
How to Conduct an SEO Audit for Your Website
SEO analyzes factors affecting your site’s health and your actions to improving and making benefiting additions to it. The organic search results and their ranking on search engines depend on your SEO practices, making them integral to your site. Thus, an SEO audit is as important as any other SEO efforts. What Is An SEO […]
Using Keyword Clusters in Your Content Strategy
At the core of every search engine optimization (SEO) strategy, lie keywords and ultimately keyword clusters. The keywords you use to create your content are the backbone of your organic marketing strategy. The premise is: someone enters a search query on to a search engine, and after a few seconds, they see relevant results that […]
What to Do If Your Facebook Ad Account Gets Disabled
If you own a small business, regardless of the products or services you offer to your customers, Facebook Ads can be a brilliant promotional tool for your business. Not only are you going to benefit from the various advantages this tool has to offer, but so will your prospective customers! That said, one of the […]
What Should Your Business Post on Social Media (and How Often)?
Marketing your business on social media? Social media is a great channel for marketing and promoting your brand, especially for startups and small business. Many business owners, however, are new to social media marketing and unaware of how to utilize social media platforms like Facebook, Twitter, Instagram, etc. Moreover, according to a Sprout Social study, […]
